The top three seller mistakes we experience in Sedona:
1. Keeping your own furniture and all of your own things in the home.
On average, sellers get 10% higher purchase price, with much better contract terms by removing their own things, professionally cleaning the home, and then having the home professionally staged, which is actually surprisingly affordable.
Typically the cost for staging is $1.25 per square foot. It’s really not bad when you think about 10% more purchase price. And in the Sedona market, that’s a lot of cheddar.
2. Shopping for a discount realtor or using a friend or a neighbor as your realtor.
On average, utilizing a discount realtor that gives a 1% or one and a half percent break on the commission, or using a friend or neighbor costs sellers 15% lower purchase price. It’s a HUGE difference, and there are many reasons for this lower purchase price. But occasionally these discount listings and realtors, they can cost the sellers much more- as much as 30% lower purchase price, and with lousy contract terms. Money is a powerful motivator and these realtors are not as invested in looking out for your best interests. They often do not know how to get you the best outcome, possible; They just don’t have the skills, experience, expertise and the courage to do what’s necessary to get you there and to take care of you at the highest level. Choosing these realtors is the most common regret that sellers share with us when they’re discussing their previous experiences with other realtors.
3. Selling for sale by owner (FSBO)
On average, selling via for sale by owner results in 15% lower purchase price. This is mainly due to losing out on where most of the buyers are. Most of the buyers and buyer agents exclusively utilize the MLS. They’re looking at on-market properties because those tend to be the most polished properties, and a greater supply in one convenient location. Also, there are more qualified buyers on the MLS. For example, depending upon price range, buyers are only allowed to visit properties if they’re pre-qualified, pre-approved, or have proof of funds that they can show to the listing agent.
Finally, FSBO selling is much more hassle for you, as it becomes your job to handle showings, follow up, paperwork with no specialist looking out for your best interests, and having to go through this multiple times, if an unqualified buyers strings you along, extending the process- all for on average 15% lower purchase price.