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Stay updated with changes to the Sedona Real Estate Market.
Why most of my Sedona investors get 20%-30% cash flow and massive appreciation
There are three main reasons why my clients are getting 20% to 30% cash flow. We start with only the best handpicked on and off-market properties that will yield the best returns. Those are the only ones we look at. We strive for the best price and best terms...
Sedona Luxury Real Estate 2021
In 2021 we saw some changes to the luxury real estate market. Some things we have NEVER seen before. First, for clarity's-sake, what is a Sedona luxury home? They're the homes that represent the top 5% - 10% of the market value. We have approximately 5,000 homes in...
What IS happening in the Sedona real estate market 2021-2022?
What IS happening in the Sedona real estate market? 2021 has been a very exciting year. Although, it's been more exciting for sellers and more frustrating for buyers. We have had more limited inventory and higher buyer activity in 2021. Sedona only has approximately...
New Sedona Short Term Rental requirement you have to know about
There's a new Sedona short-term rental requirement that you have to know about if you're serious about any short-term rentals, as it will heavily impact your potential cash flow. If you're already a client, then you likely already know that permitted short-term rental...
New Sedona luxury real estate challenges
If you're selling luxury real estate, (The top 5-10% of properties in Sedona), the good news is selling is a piece of cake. Our marketing package is super aggressive. We only use the top specialists in the area, so we get the best sales outcomes, possible. We're...
Sedona short term rental (STR) cash flow numbers
Have you been on the fence about investing in Sedona with short-term routes? The following are average cash flow numbers for my clients (Not for buyers outside of my sphere, as local returns outside of my sphere are 5% lower). My clients that purchased approximately...
Sedona Short Term Rentals 2022
What's going to happen with Sedona short-term rentals in 2022? Here is the forecast-And this is all based on what happened in 2021 & 2020, as well as expected market and economic changes this year, including raised interest rates. Cash on cash return (for our...
What Sedona Buyers Need To Know
The Sedona market is a very hot seller's market, and this is due to huge cash flow opportunities, high appreciation, and all the other things that make Sedona a magical place. The gorgeous red rocks, clean air, plentiful water supply, incredible hiking and biking,...
What Sedona Sellers Need to Know
Just because we're in a strong seller's market does not mean that you get your cake, eat it too, and then make out with the pastry chef. If you want the best results possible, then you need your property to be presented in the best way possible. There's a significant...
Top 3 Sedona Buyer Mistakes
1) The first and most common Sedona buyer mistakes is waiting for the market to crash before you purchase. Just to give perspective on this, in 2021 Sedona we had approximately 30% appreciation. In the market crash around 2008, Sedona real estate reduced in value by...
Top 3 Sedona Seller Mistakes
The top three seller mistakes we experience in Sedona: 1. Keeping your own furniture and all of your own things in the home. On average, sellers get 10% higher purchase price, with much better contract terms by removing their own things, professionally cleaning the...
Important Update! 2022 Arizona bills that impact Sedona Short Term Rentals (STR’s)
Recently Arizona bills have passed in the house, that impact Sedona's short-term rentals. These bills are in the early stages. Meaning, they are not yet law and many of them likely will NOT become law. In order to become law, they have a long way to go, and...
Cottonwood – Oct. 2021
Single-family residence in Cottonwood, AZ. $350K. Estimate income = minimum $3,000. Estimate 2022 appreciation = 15-25%.
Sedona – Oct. 2021
Single-family residence in Sedona, AZ. $1.46M. Estimated gross income = over $260,000. Estimated 2022 appreciation = 25-35%.
Sedona – Nov. 2021
Single-family residence in Sedona, AZ. $890K. Estimated gross income = minimum $140K. Estimated 2022 appreciation = 25-35%.
Sedona – Nov. 2021
Single-family residence in Sedona, AZ. $559K. Estimated gross income = minimum $80K. Estimated 2022 appreciation = 25-35%.
Camp Verde – Jan. 2022
Single-family residence in Camp Verde, AZ $429K. Estimated gross income = minimum $50K. Estimated 2022 appreciation = 25%.
Sedona -an. 2022
Single-family residence in Sedona, AZ $765K. Estimated gross income = minimum $90K. Estimated 2022 appreciation = 30%. This property requires a 30-day minimum on rentals. The investor opted to proceed and will do 1-6 month rentals, as a furnished MTR property. The...
Sedona – an. 2022
Single-family residence in Sedona, AZ $715K. Estimated gross income = minimum $120K. Estimated 2022 appreciation = 37%. This is an amazing STR. The client is getting minor work completed and then putting it on the STR market.
Sedona – Feb. 2022
Single-family residence in Sedona, AZ $1,330,000. 3900 sq. ft., 3 bed/3 bath, .85 acre lot, and no HOA. Adding bedrooms, interior paint, minor landscaping, an economical interior staircase, and an exterior hot tub will push the STR cash flow. It should provide...
Sedona – Mar. 2022
Single-family residence in Sedona, AZ $945K. 2550 sq. ft., 4 bedroom/4 bath, West Sedona. This property has a very cool central fireplace. The client will add a backyard hot tub, improve/expand the master bathroom and add more wood/hard flooring in the home. It should...
Cottonwood – Mar. 2022
Single-family residence in Cottonwood, AZ $450K. 1780 sq. ft., 3 bed/3 bath, 26 acres. No HOA and well-suited for a STR. The client will be adding a backyard hot tub and furniture. It should provide STR cash-on-cash return at approx. 17%-19%. In 2023, cash-on-cash...
Cottonwood – Jul. 2022
Single-family residence in Cottonwood, AZ $561,500. 2019 construction, 1679 sq. ft., 3 bed/3 bath, .23 acre with no HOA. The client is adding a backyard hot tub and furnishings. It should provide STR cash-on-cash return at approx 23%. In 2023, cash-on-cash should be...
Cottonwood – Jul. 2022
Single-family residence in Cottonwood, AZ $390K, 1,877 sq. ft., 2 bed/2 bath, 25 acre with no HOA. Adding a complete remodel including adding bedrooms, interior and exterior paint, new pool systems, new interior flooring, landscaping, and significant updates in the...
What are the top three reasons why the Sedona market is seeing such strong appreciation?
Why have our home values skyrocketed? Sedona has the lowest real estate inventory that we’ve seen in over 10 years and we have the most aggressive buyer activity that we’ve EVER seen in Sedona. There are three reasons why the buyer activity is the highest it’s ever...
Cottonwood – Apr. 2022
Single-family residence in Cottonwood, AZ $400K. 2 bed / 2 bath, 1,999 sq. ft., 1.06 acres. The property has incredible Red Rock views. After the remodel, this will be a 5 bed / 3 bath home with a hot tub. The ARV is approx. $580K and the gross annual income is...
Cottonwood – Apr. 2022
Single-family residence in Cottonwood, AZ $425K. 4 bed / 3 bath, 1,840 sq ft., 0.19 acres. This property consists of 3 individual site-built smaller homes sharing the lot (2 bungalows and a studio apartment). It's in a prime location with restaurants, nightlife and a...
What is the scoop with Sedona short term rentals in 2021
Sedona Short term rentals (STR) approximately appreciate more than 30% this year. That may seem inflated, but it’s actual a conservative figure. We may end up seeing 35% by the end of the year, based on a price boost that’s happening right now under our very noses....
What are the top three reasons people love living in Sedona?
There’s a saying, God created the grand canyon, but he lives in Sedona. There are lots of reasons why people love living in Sedona, but here are the top three. 1) Of course Sedona is beautiful. The red rocks are stunning. They’re gorgeous, they’re unique. And...
Cottonwood – Jun. 2022
Single-family residence in Cottonwood, AZ $910K. 5-bed / 4-bath, 3,812 sq. ft., 1 acre. This is a quiet Sedona home near horse properties and hiking. It's partially manufactured and partially site-built, and has stunning Red Rock views from multiple outdoor patios....
Cottonwood – Apr. 2022
Single-family residence in Cottonwood, AZ $425K. 4 bed / 3 bath, 1,840 sq ft., 0.19 acres. This property consists of 3 individual site-built smaller homes sharing the lot (2 bungalows and a studio apartment). It's in a prime location with restaurants, nightlife and a...
Top Sedona Short-Term Rental Opportunities: Expert Walkthrough and Analysis
Looking to invest in Sedona's booming short-term rental market? In this insightful video, Chad McMahan, a top 1% agent in the U.S. and local expert in luxury and investment properties, takes you through two exceptional short-term rental opportunities in Sedona,...
Navigating Real Estate After the Fed’s Rate Cut: Expert Advice from The Equity
The Federal Reserve's announcement of a 50 basis point cut on September 18, 2024, has left many pondering its effects on the real estate market. Understanding these changes is crucial for making informed decisions, whether you're buying, selling, or investing. In his...

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